If the primary goal of your Facebook ads is to get customers to call, try this new button! People served your ad on a mobile device can click the 'Call Now' button and their phone will call the number you set up in the ad. This is another really helpful change for various advertisers that want a phone call more than any other action.
Restaurants can get reservations directly from the ad. Salons can invite people to book appointments by calling. This is also a great experience for your customers! Keep forgetting to make an appointment to service your vehicle? Suddenly an ad appears and makes booking so simple! (You can also create custom audiences to specifically target customers that should be returning for a service.)
Right now you can track 'Button Clicks' in the ad reports. If you want to make sure you can track the actions from this Call Now button, you could direct it to a dedicated line. For smaller businesses, you can always create a Google Voice number for this purpose.
Have you seen better ad results with this button vs other calls to action?
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