"Pinterest? Isn't that just crafts and recipes?"
Pinterest is a social platform that is built upon the idea of pinning visual reminder or Post-it note to a white board. Think about what you would pin in real life that you want to plan, buy, or do.
In the office, it could be solutions for productivity. Apps that can be helpful for you and your team can go onto a Pinterest board. (A board is a collection of things around one idea.) Maybe a re-design of your website is necessary. A Pinterest board can show the design team examples of things you like and things you want to avoid. Perhaps you need to think about unusual ways to go above and beyond for customers during the holiday season.
Have you ever put an idea or "to do" on a scrap of paper so you can look into it more later? Then you know how to use Pinterest.
Why am I talking about how people use Pinterest? Because in any type of social media, business owners must understand what potential customers are doing and seeing on the platform. In order to reach the right people, it is beneficial to fully understand how people interact. As a business owner you aren't trying to shove your products in front of every person and ask them to buy immediately. Some people may be ready to convert immediately, but mainly you are helping customers understand your brand better.
Pinterest is an excellent way to help your potential customers find your website, YouTube videos, or blog posts. Pins will need an attention grabbing photo related to the topic. Then, speak naturally in the description. (#Don't #hashtag #everything!) The link will direct people to more information and help you get more awareness of your business.
If you are just getting started with Pinterest for your business, make sure you are setting up a business account and not a personal one. This will allow you to see the analytics of your account to know which Pins cause more people to buy or go to your website.
This is not meant to be a comprehensive how-to article since you can find out how in the Pinterest help section. (Also, it is always best to view each social media platform's best practices and help section periodically for updates.) The point of this post is to help business owners understand why they should consider Pinterest to promote their products or services. It is not for everyone. If you are clear about your brand and what your company represents, it should be much easier to develop a presence.
What about advertising? If you are new to using Pinterest for your business, take some time to find out what works. What do people repin? What pins have sent more people to your website? Then you can create Promoted Pins! "Click to buy" buttons are coming soon as well as other things that will make big differences to retailers.
Happy Pinning!
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