Invite People to Like Your Facebook Page at No Additional Cost!

There is a great opportunity to invite people to Like your Facebook business Page but it may be a bit hidden.  

In this example, we can see that Shelby, Samantha, Emma, and 9 others like this post.  Click on the "others" in blue and a new screen pops up. 

This screen tells you that you can "invite people who like this post to like your page".  

First, let's remember that you can see posts in your newsfeed from Pages that you did not like. This is what happened here. People that are not yet fans of your Page saw your post and liked it.  Maybe their friend engaged with the post (liked, commented, or shared) so it appeared in their newsfeed. Now you have the opportunity to invite people to become a fan of your Page so they can see more content they (hopefully) enjoy.  

Simply click "Invite".  As you scroll down, you will see if they are already fans of the Page because it will say "Liked" instead.  

I would not advise my clients to do this on posts that are inconsistent with the purpose of their Page or brand voice. Someone may, in fact, Like a post that is totally off topic for your Page but have zero interest in your other posts.  Use your best judgement to decide when you should hold back on using this tool. 

Unfortunately, this feature is not available (yet?) on iPhone. This includes the Pages app. I have only seen this feature on a desktop computer...but that is my version of the platform. Your experience may be different. Honestly, I don't know about Android phones, so try it out yourself and let me know. 

This invitation tool certainly won't get you the number fans that a Like ad would generate. Like ads should be running even with the smallest of budgets to help boost brand awareness. If someone doesn't know your business exists, how can they buy from you?

That being said, this is a great tool to use when you are running a different ad type with a different marketing goal. Any ads that are NOT Like ads: Website Conversions, Video Ads, App Installs, Page Post Engagement, etc.  Now you can check on the Likes your ad receives (same method as above) and get the opportunity to invite people to Like your Page at no additional cost. 

Get clicking!