Thursday, September 11, 2014

Facebook Business Manager

Did you try Facebook Business Manager for your Business Pages?

I was so excited about this new tool!  I saw a pre-view of this when I was in Facebook's Menlo Park office in February.  At the time, it looked great!  I looked forward to having it go live so I could really put it to use for all of the ad agencies were in my list of clients. 

Fast forward to now...
I put my Business Page...yes, my own Business Page in Business Manager without testing this first! 
That was not very wise!  So then I have struggled to post and manage my ads since I need to flip back and forth between client accounts in Ads Manager or Power Editor and Business Manager.  Not fun and a big waste of time.  There were changes since I saw it in February.  Or maybe I didn't realize that using Business Manager would take away your ability to manage you Page and ads in the regular Facebook.com.  

Have you learned to love Business Manager?  If not, do you want to get your Page out of there? 
Once you are in, it seems there is no getting out...but there is a work-around: 

1. Create a new business page 
2. Claim the NEW Business Page in Business Manager.
3. Make the new page that you don't want into your "Primary Page" in Business Manager. (more here:https://www.facebook.com/help/462627017200717)
4. Hit the Remove button (hooray! it is now an option!) on the Page you want to Remove from Business Manager and you are back to the old way of posting and page management.
If you want to have access to your Page in both Business Manager and Facebook.com, you will need to make yourself into an "agency" or just give "Advertiser" permissions for the Page.
#BusinessManager #FacebookBusinessManager




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