Q: It looks like my ads ran out of steam. I've seen this pattern in the past - ads start to run out of steam after about two weeks even though frequency is still reasonable and reach of 174,034 is just a small fraction of the 1,420,000 potential viewers.
The only conclusion I have come up with is that Facebook penalizes ads that don't change over time....
Any insights on this?
A: You are correct in thinking that the algorithm does consider "newness" for posts. Facebook programmers never admitted to us that this is also the case for ads, but it is what we saw internally when managing ads. At the same time, we also saw that creating new ads too soon can cause your ads to become more expensive and less effective overall. It is a matter of finding the sweet spot with the lifespan of each ad.
It is very similar to a stagnant website with few updates. Google loves links and changes to your site and rewards you with better ranking. Again, new info means the user is more likely to want to see what you are showing them.
No comments:
Post a Comment