As always, Facebook likes to keep us on our toes with updates from user feedback. We had many customers that complained that they couldn't open the multiple levels of Campaigns, Ad Sets, and Ads. We also worked with many customers that were confused by the Reports tool and didn't know how to create different types of reports based on the ads running. I sat in on many round tables with programmers where we gave them this feedback from customers. They took this advice and created the new version of Ads Manager.
Unfortunately, the design is not very intuitive if you are coming from the old ads manager. This will take some getting used to! I have a client that has this new version but he is missing links to Power Editor and Audiences. This is not such a good situation since Power Editor is usually the work-around if your Ads Manager is funky due to an update.
What is your experience with the new Ads Manager? Do you like it? Do you have trouble?
No comments:
Post a Comment